Marketing Communication Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing Communication - Essay Example Since the JJB leisure clubs are being launched, therefore, to educate the public comparatively detailed print and television advertising would have to be carried out. The purpose of the advertising would be to inform and persuade prospective clients to invest in the services of JJB. TV commercials: a five minute commercial highlighting all the services and concluding on â€Å" JJB will soon be serving members in Ireland†. To economize, in the initial stages, only one international ad will be made that would be run in Ireland as well as UK. TV Documentary: This detailed 15 minute documentary would include everything from the history and formation of JJB to what it is currently and what future plans they have. This documentary proposed to be aired in Ireland before the launch of the outlet in Derry. Likewise, this documentary to be aired on significant channels in the UK before the launch of any more clubs in UK. Print Advertising: One print ad showing multiple views of the various club services, containing the unique selling proposition, the positioning statement and the logo to be developed and released before the launches or before any new services are announced. Direct Mail: Brochures to be designed carrying in depth detail on the various services being offered by the club and sent in direct mail to the respective clients. Data collected from the JJB outlets walk in customers by taking their contact details. In view of the expansion pressures, the JJB’s health and fitness clubs have identified Ireland (Derry) as a potential market for opening outlets. JJB might be a highly recognized sports retail brand in UK but in Ireland, it would have to create its brand awareness. This would serve dual purposes of getting publicity in UK as well as Ireland since it is one of the most high profile events. JJB will reinforce its sports orientation as well as create awareness for